With your standard zoom, the built-in flash is usually effective to only about 13 feet, and that's when your zoom lens is set to its widest-angle setting. When you want to zoom in on the action, you'll find that the built-in flash does exactly the opposite of what you want. Its range is reduced to about 10 feet, and sometimes even less! It is even more annoying if you have a 70-300mm telephoto zoom lens. What is the sense of having the magnifying capability of 300mm but your camera's flash is only effective to about 10 feet?
When you want to use your zoom's telephoto capability indoors, requiring the built-in flash, your pictures come out dark, or even worse, not at all! Compared to your built-in flash, the zoom head of the Phoenix DZBIS-112CII (set at the tele position), allows you to shoot up to 3X further away with improved color, more natural lighting, and added depth to your pictures.
In addition to pure power, this Phoenix flash provides better looking photographs. It reduces or totally eliminates the annoying "red-eye" effect. Even when using the red-eye reduction feature of your camera (necessary because the built-in flash is too close to the lens) the flash reflects off your subject's retina directly back into the lens and often results in pictures with "red-eye".
The height advantage of the Phoenix DZBIS-112CII Flash greatly reduces or eliminates this "red-eye" effect. If your blue-eyed subjects still get "red eye", this can be totally eliminated by using the bounce/swivel feature of the flash head to "bounce" the light off a neutral-colored ceiling or wall, for professional looking portraits.
Tech Specs: Guide No.(ISO 100/Tele): 112ft at 50mm (ISO 100); Auto TTL range: 3-56ft; AF Illuminator Range: 3-26ft; Dedication: Canon TTL/E-TTL/E-TTL II; Uses readily available 4x AA Alkaline or NiMH batteries.
